Nutrition you can actually read on the label
Real meat first
Deboned chicken or fish leads every recipe — never meat meal or mystery by-products.
Grain-smart, gut-friendly
Wholesome millets and added probiotics keep digestion calm and stools firm.
Vet-formulated
Every blend is balanced by qualified Indian vets for AAFCO complete nutrition.
No nasties, ever
Zero artificial colours, flavours or added sugar. What's on the pack is what's in the bowl.
Loved by pet parents in every pincode
From India's most devoted pet parents
“My Labrador Simba was the fussiest eater until Woof. Now he hears the packet crinkle and comes running. His coat has never looked shinier.”
Ananya Deshpande, Pune
“Switched my two indie rescues to the grain-smart meals and their tummy troubles vanished in a fortnight. Delivery to Guwahati was quick too.”
Rohan Baruah, Guwahati
“As a first-time cat mom I trust the vet-formulated tag completely. Misty finishes every bowl and the GST invoice makes reimbursements easy.”
Farida Contractor, Mumbai
Everything pet parents ask us
Mix 25% Woof with your current food for the first 3 days, then move to 50%, 75% and finally 100% over 7–10 days. This gentle switch keeps your pet's tummy happy and settled.
Absolutely. Our recipes are formulated for the Indian climate and are loved by indies, Labs, Shih Tzus, Persians and everyone in between. Choose by life-stage and weight on each product page.
Yes — we ship to 27,000+ pincodes with Cash on Delivery available almost everywhere. Orders above ₹999 ship free, and every order includes a GST invoice.
Reseal the pack tightly or transfer to an airtight container and keep it in a cool, dry place away from sunlight. Finish dry food within 6 weeks of opening for peak freshness.
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